Campaigns 3 hours
Creating campaigns and guiding your audience to where you want them go. Let’s look at how we use the tools and resources available to us.
Chapter 1 : Who is out target audience
Let’s sort out who the message is for and what we want them to do.
10 mins.
Chapter 2 : What platforms are we using
From MailChimp to Tik Tok, lets look at the format for our messages
10 mins.
Chapter 3 : Platform Specific Landing Pages
If they can’t hear you they will new understand.
5 mins.
Chapter 4 : The Strategy
The plan
the timeframe
the need
the story
the ask
the cost
the thank you.
1 min.
Chapter 5 : The Content
What is it, where does is come from and how do we stay on subject without making the ask or the content to big.
10 mins.
Chapter 6 : The follow ups
Crowd vs Kick vs Appeal // What are you asking your audience and how to do the follow ups.
10 mins.
Chapter 7 : Credability
Why you, your cause or your ideas. Building a library of content for your audience before you publish anything new.
10 mins.
Chapter 10 : Monitoring and Progress
How to monitor progress and keep your audience informed
10 mins.
Martin Ainsworth
Director of Media Ministries YFC
From a professional media background and joined YFC International in 2013 after engaging in a media project across Asia Pacific, seeing the desire within staff to engage at a professional level within their missional field. Now the Director of Media Ministries, his role is to create strategies and staff training programs that help engage in a digital mission field.